handfade
Advertising Films
2024
HandFade is the tangible outcome of a
shared dream and purpose between two individuals.
While deeply contemplating our first advertisement film, we arrived at a realization:
The two pairs of eyes we possess, through a reversed process of meiosis,
have fused into a singular vision.
And we did not hesitate to
express this visually.
two eyes, a vision.
we created a world,
one you can own.
Some ideas are understood and obvious
without any need for explanation.
If something can make even such a bad room attractive,
imagine how it could transform your living space.
Still beautiful, isn’t it?
Presenting a painting that took 10 days
to create in just 5 seconds may feel ruthless,
yet it gave rise to this powerful statement in response to
our diminishing attention span.
Anyway, you could spend a lifetime in front of this piece,
discovering a new detail every time you look.